The beauty industry is ever changing and if you want to succeed, you have to stay updated on the major trends that are happening. Knowing the trends helps you to understand the future of the industry, and if you are already in the business, it helps you to know how you can serve your customers better with the trends in mind. These trends are set by both manufacturers of products in the industry, and beauty gurus who are always experimenting. Some of the major trends in the beauty industry in 2020 are:
Focus on Natural Products
More people are now reading the ingredients list on their beauty products with care. They are running away from preservatives, harsh chemicals and heavily perfumed products. The trend now is to buy products that have natural ingredients. This is especially important when they are looking for hair and skincare products. More people also want the manufacturers to show that they are supportive of the environment.
Doll-like Look For Make Up
When it comes to make up application, the trend has been to use high coverage foundation that gives a flawless look. Even more noticeable are the false eye lashes and visible blush that makes one look like a doll. More people are embracing the use of colour on their eyelids, but the matte lipstick look that dominated last year is being replaced by more glossy lip products.
Smaller Brands Getting Noticed
Long gone are days when the big brands called the shots. The trends we are seeing now is that more people are open to the idea of trying out a new brand even if they had never seen or heard about it before. The legacy beauty products manufacturers have had to relaunch and rethink ways of matching up new entrants who are getting more attention.